Hi, I’m Ken Hayes, founder of

IAMKENHAYES and the Mental Health Matters Collection.

I created this brand in loving memory of my son, Kenneth L Hayes III, who tragically passed away at the age of 23 due to mental health struggles. His passing changed my life forever and inspired me to take action—so others never feel alone in their fight.

Mental Health Matters is more than a clothing brand. It is a movement dedicated to raising awareness, encouraging open conversations, and breaking the stigma surrounding mental health.
Every item we create is designed with purpose.

A portion of every purchase and donation goes toward mental health initiatives and organizations that provide education, resources, and support to individuals and families in need.

Our mission is simple:
To create a world where mental health is prioritized and where people feel seen, heard, and supported.

— Ken Hayes
Founder & CEO